4 False Theories about Affiliate Marketing You Need to Be Aware Of

Marketing Insights

Whether you are having new spirit and motivation to start up your own affiliate network or you have been in affiliate marketing business for a long time, consider the following 4 things that are proven to be false:

1. Affiliate networks are quick and easy to manage

An affiliate marketing program is a lot of work, and in most situations there’s a lot of competition so you’re not going to be bringing in money immediately. Business owners and entrepreneurs suppose that all you need do is setup a site and choose an affiliate to associate with and then just let it run its course. But according to Three Ladders Marketing, only 0.6% of affiliate marketers surveyed have been in the game since 2013. That means that affiliate marketing takes time and effort to build and make money.

The affiliate marketing business relies on fostering relationships. You foster these relationships by:

  • Bringing the right partners into your program
  • Seeking out better and more efficient partnerships
  • Updating your content regularly to keep things new and fresh

An affiliate program is only going to help bring traffic to your website or business; you are in charge of turning that traffic into conversions.

 

2. You need to work in a very popular and lucrative niche to make affiliate marketing work for your business.

A lot of companies do not even bother trying an affiliate marketing program because they think their market is too little. Some companies will try and break into bigger niches even if they don’t have any interest in the market niche.

It is true that popular niches do better with affiliate marketing, but that doesn’t mean you do not have a chance at success. Stay in line with the goals and mission statement of your company and find affiliates who understand the relevance of working in a market where you are comfortable.

 

3. Affiliate marketing is a strategy of yesterday

Due to Google’s new algorithms for SEO, link building is becoming outdated which can discourage affiliate activity. Even if this is the case, there are many new ways to use SEO and build your brand.

You might come across a couple of link problems with Google if you are not managing your program, but for the most part the entire notion of affiliate marketing still makes sense to Google –it offers another relevant and related resource to consumers.

 

4. Success in affiliate marketing comes from getting your product on as many sites as possible

The best way to think about affiliate marketing is quality over quantity. There are a lot of small websites that will promote your product, but the key is finding a small number of partners that will deliver conversions. For example, an equity management services firm has over 20,000 affiliates in its system, but only about 25 affiliates generate 85 percent of revenue.

The real deliverables will be dependent on locating the right affiliates, big or small, which drive results. According to the same study done by Three Ladders Marketing, the most traffic for affiliates were driven by SEO, 79% and social media, 60%.

Although studies show that affiliate marketing isn’t easy, as you remember to foster relationships, focus on your niche, focus on a few key affiliates, and create a system that generates performance for both the advertiser and the affiliate you can drive profit and conversions for your small business.

In summary, we at Converly learns that Affiliate Marketing is here to stay, improve and grow. If you want to make quick cash, Affiliate Network business is not for you. But if you want to have a long-term business that is sustainable, Affiliate Network is for you. And Converly exists to help you focus on the business and let us focus on the infrastructure and technology.

Source: Forbes.com